I’ve done a workshop for you on the power of social proof – and how to leverage that in your marketing.
Basically, this is the process of collecting feedback from your customers, then sharing that feedback on your own marketing channels.
There’s a lot of detail in this workshop – I discuss the different types of social proof, as well as give you some tricksy ideas for where exactly to share it to make the most impact!
(This workshop was first published – Aug 2016)

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