We are still reading last month’s book, The Sweet Spot by Christine Carter and will be discussing that in the Facebook group this month. But it’s also time to start getting hold of a copy of our next bookclub book:
The Fortune Cookie Principle by Bernadette Jiwa
I mention this book a lot in my workshops, calls and podcasts so I thought it was a great time to get the Circle to read it and take in the concepts of telling your story.
You can find this book in most libraries or you can buy it in hardcopy or digital if you want to hold onto it for future reference.
“This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else. Seth Godin: The Icarus Deception”
“It’s not how good you are. It’s how well you tell your story.
The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn’t it time to gave your customers a story to tell? ‘The Fortune Cookie Principle’ will show you how.
Big corporations might have huge budgets but you’ve got a story. Your story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.”
~ Blurb from Amazon
