HBBC 2024 – Day 15 – Who is your Ideal Customer, and where will you find them? 

Welcome to our week of Promotion.

We’re starting at the beginning – with your Ideal Customer.

If you don’t know who you’re speaking to with your marketing, you’re just shouting in the dark.

You don’t know their interests, what tone of voice to use, or what’s going to move them.

Marketing is all about storytelling – and storytelling is all about creating an emotion in the listener.

You need to get clear on who you’re speaking to, and when you do, you’ll find your marketing starts becoming much easier and more natural.

So, it’s time to re-visit the Ideal Customer workshop, and work out your Ideal Customer Avatar – the imaginary person you’re going to start writing all your marketing copy to.

Knowing their demographics will also help you work out where you should target your marketing efforts.

Very importantly – don’t let this get too complicated. You might have a few different Ideal Customers. You might be unsure as to who they are.

Just work through the exercise, and do your best to put an avatar together that you can use for the rest of this week.

 

Action Steps

1. Do the Ideal Customer Workshop in the Circle.

2. Create your Ideal Customer Avatar.

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HBBC 2024 – Day 14 – Rest + Restore 2 

You know the drill!

Congrats on completing another week of the Boot Camp!

Next week we’re on the home straight – and we’re going to be working on your Promotion for the year.

We’ll be talking Ideal Customers, sales venues, marketing tools, and putting marketing systems in place.

Until tomorrow – relax.

 

Action Steps

1. Take the day off to rest and restore.

2. Bonus option – come over into the FB group tell us the top 3 things you like to do to relax!

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HBBC 2024 – Day 13 – Make it Yours 

It’s been a big week of planning.

If you’ve managed to do it all – to stick with it – congratulations! You should now have a solid plan for how 2024 is going to pan out for your biz.

There are two things you need to remember, in order to make all this planning worth the work you’ve put in.

1. This is not set in stone.

As the year progresses, things will come up – there will be unexpected life events, unanticipated opportunities.

These things may mean that your plans go out the window for a while – that you fall behind – and if so, that’s okay.

Don’t throw it all away if this happens – adapt.

Move priorities around – if something time sensitive comes up that you want to do – push something else toward 2025.

And don’t feel guilty about it! 

If you’re strong and clear on your why and your core values, making the decision to alter your plans will be easy and comfortable.

Alternatively, you may find you underestimated what you could do, and you may achieve your goals sooner than you expected. If so – awesome! Congratulate yourself for a job well done and plan something new!

This system is a guide. It’s not the ‘only right way’. Take the parts that work for you, and leave those that don’t. Integrate it with other planning systems that you enjoy.

Make it yours.

 

2. It only works if you do.

All this planning will be for naught if you put it aside… and promptly forget about it.

You need to turn your plans into a system – a system whereby you constantly check in with your plans, and achieve your tasks, steps, and priorities.

  • I recommend that you schedule in planning and review time.
  • Schedule a time to do your weekly planning.
  • Schedule a day and time to do your planning for the next month.
  • Schedule a day and time to do your Q2 planning.
  • Put these in some sort of calendar that you WON’T miss or forget.

Only by implementing this system will you make it work for you!

 

Action Steps

1. Put your March planning day/time into your calendar.

2. Put your Q2 planning into your calendar – sometime in the last 2 weeks of March!

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HBBC 2024 – Day 12 – Weekly Planning 

Today we focus on planning out one week – preferably, next week!

This is a process I like to do either on Friday for the following week, or on Monday morning, before starting the week’s work.

I prefer to do it on Friday, because that means I can sit down on Monday morning and get right to it!

(Nick and I also have a ‘team meeting’ on Sunday evening to sync up our calendars and plan shared events and jobs – like date night, ocean swims, hikes, cleaning, garden stuff, and business tasks that are on top of the regular routine.)

The goal here is to FINALLY get stuff done – hurrah!

This is the end-point of all this planning – actually scheduling and completing tasks that will inch you slowly towards achieving your Top 3 Priorities for the whole year!

Here’s a process you can follow if you like to work digitally – though you can do a version of this in a paper diary, too.

I have a Trello board for my weekly tasks.

In this board, I have the following Lists:

– This Week’s Priorities
– Doing Today
– Doing This Week (You could have daily lists, too)
– Doing Next Week
– Ideas
– To Do Sometime
– Daily Tasks

Whenever I add a task to any of the ‘Doing’ boards, I add a day to it. So, a task from this week was ‘WED – TC Call’.

You could instead put deadlines on them (through the edit icon on each card) if you prefer.

You can then drag and drop tasks/cards around to the appropriate lists during the week. And then, when they’re done, just archive them!

The non-Doing lists are a capture device.

As is the ‘Doing Next Week’ lists.

This allows you to capture any ideas or tasks that pop up, but that you know won’t fit into this current week.

You can then rearrange them as time goes on.

The Daily Tasks board might not be necessary – I just use it to capture the jobs I need to do each day to remind me.

This is stuff like ‘check messages on Etsy’ etc. that always needs to be done.

The idea is to plan out your whole week at the beginning, so you’re never ‘lost’ as to what you need to get done that week.

Obviously life can sometimes get in the way – that’s why it’s nice that in Trello you can just drag-and-drop things to move them around, and you can easily edit a task to move it to another day.

At the end of each day I would drag across the next day’s tasks from the ‘Doing This Week’ to the ‘Doing Today’ board – and I put them in order of priority – so as the day goes on I work through them in order.

The nice thing about having the ‘Doing Next Week’ board, also, is that if you get overwhelmed, you can quickly move things off to the following week, OR if you get all your stuff done early, you can drag tasks forward. It also helps you keep in mind what’s coming up.

Remember – the main goal here is to achieve the little tasks that when added together, will allow you to archive one of your 3 Priorities for that week!

The ideal is that you’ll reach the end of the week, and all of your cards – including your Priorities – will be finished and archived, leaving you a nice clean slate for the following week.

If you’re not using Trello, you can use a similar system in a weekly planner/diary – this is actually what I use now (I have a bit of a hybrid system of Trello and diary) – I just recommend you use pencil so you can erase and move stuff around if necessary!

Put all your appointments in for the following week (I like to highlight them so I don’t miss them) and then all the tasks you have planned on the days you want to do them. And don’t forget to put them in your digital calendar and set reminders if that’s helpful to you (I do this so I don’t forget appointments – I like having the fail-safe)!

I also like to leave some ‘white space’ at the end of each week for the inevitable ‘spill-over’ tasks that pop up or don’t get done when I think they were going to – this means you don’t over-schedule and over-commit yourself.

Always plan LESS to do in the time you THINK you have availble for it!

And make sure to have easy access to your monthly plan so you can see what’s coming up.

 

Action Steps

1. Plan next week using your perferred method!

Whatever method you choose, you should know EXACTLY what your Top 3 Priorities for the week are, and when you’re going to get them done.

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HBBC 2024 – Day 11 – Monthly Planning 

Today we focus on planning out a whole month – let’s start with February.

I have made it a routine to sit down once a month – in the final week, usually – and outline my plans for the month following.

Because I can, I usually make a day of it – I get out of the house (away from distractions) and take myself out for the day to town. I treat myself to a nice brunch, and then spend the rest of the day holed up in either a cafe or a library to do my planning.

I call this a Planning Day.

This process – the ritual of setting aside planning time – is a way of nurturing both myself and my business. It’s quite addictive!

You may have already watched it, but if not, I highly recommend that you watch this workshop on how to have an effective planning day right now.

You may not have a whole day, but I urge you to schedule in some form of this monthly planning – whether it be an evening, a morning, or just a few hours.

Like all planning and important-but-not-urgent work, it may be very tempting to put this off to focus on more urgent tasks – don’t.

This is the high-level stuff that will make a huge difference to the growth of your business in the long run.

Today we’re going to practice this monthly planning!

Take the Feb sheet/priorities you made yesterday, and break it down.

If you’re using Trello, now is the time to pull that out and put it to work. If you’re not, please just modify what I cover below into whatever system you are using.

Here’s an example of my monthly recurring task board for Create & Thrive (just so you can see sort of what I’m talking about below, but instead of recurring tasks, you’re putting in the tasks that will help you achieve your priorities).

Start a new board called ‘February 2024’ and open it up.

(P.S. If you’re a bit more old school, and you have a desk diary/planner, you can do all of this in there, instead!)

Inside, create your first List, and put in your 3 Priorities.

Now, the rest of this will differ for everyone. You have to decide what your other lists will be, and what will go on them.

You might just create a separate list for each of your priorities.

Or, you might have different aspects of your biz, and create a list for each (e.g. I would have a list for the Podcast, one for YouTube, one for the Thriver Circle, one for Instagram, one for Epheriell… etc).

In each of these lists, create cards for each of your main tasks/projects for that item during Feb.

Bonus points if you can break your cards up by week (just write ‘Week 1 – ‘ in front of the task/project on each card, for example).

This helps you to organise all your tasks by timeline, so you don’t over-commit to anything in any particular week.

You may also like to add in a list for March – it’s a bit of a catch-all place where you can put tasks that pop up over the month of Feb that you want to address in March when you do your planning for then.

This is also the point where you add in any other repeated tasks, appointments, or additional tasks/projects that don’t fit under the banner of your Priorities, but need doing in Feb.

The idea is to have a crystal-clear plan for the month ahead, all broken down into the tasks and projects that need to get done, week-by-week.

This is also the point where you put any dates into your calendar.

So, if you have Cal or another digital calendar or a diary, put them in now.

This board (or diary) will become your guide for the whole month of Feb.

You’ll be referring to it regularly, to see what’s coming up each week, and to see how well you’re keeping yourself on-task.

Normally, you’ll have this monthly plan to work from when you’re planning your weeks.

However, since we’re almost to the end of Jan, we’re going to cheat a little, and tomorrow, we’re going to sit down and plan out next week – the final week of January.

 

Action Steps

1. Plan February! Break down the steps to achieve your Priorities and put them into your monthly plan, week-by-week.

2. Add in any other tasks, projects, or appointments – including putting them into your calendar if you haven’t already.

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HBBC 2024 – Day 10 – What are your Top 3 Priorities for the First 3 Months of 2023? 

Today we go the next level down, and look at Jan to March in detail.

Pull out the 3 Quarterly Priorities you decided on yesterday.

Brainstorm those next steps! I reckon you’re getting a handle on the process by now.

Remember – whatever you come up with during this process has to fit SOMEWHERE into the current three months of the Quarter.

In future, it will be best to do the planning for a Quarter before it starts (so, for Q2, do your planning in late March), but for now, don’t stress about putting too much into January.

Today, I want you to do the top level planning for all three months – Jan, Feb and March.

So, if you’re using the proforma I’ve given you, you’ll have three sheets printed out.

 

 

Today, just focus on the top level.

Solidify your Priorities for the remainder of Jan, all of Feb and all of March.

The next level down is something we’ll focus on in detail over the next two days.

 

Action Steps

1. Brainstorm your steps for Q1.

2. Translate these into your #Top3 for Jan, Feb and March.

You can download and print out the proforma below if you want, or do this in Trello, or just on a piece of paper – whatever works for you!

 

 

#Top3Priorities Template

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