This workshop focuses on helping you with your visual marketing.
I discuss 2 concepts – the 4 P’s of Visual Content, and the Content Cycle.
The aim of this workshop is to help you understand the power of visual marketing; to give you a conceptual framework to use when it comes to creating/finding visual content to use to market your business; and how to best use that content in as many places as possible to maximise your marketing ‘oomph’ with minimal effort.
Workshop Audio: Download
Workshop Slides (pdf): Thriver Circle Workshop – the 4 Ps and the Content Cycle
(This workshop was first published – Feb 2016)
Links:
The diagram from my friend Karen Gunton:
The video of me making my Cloud Earrings:
Hi Jess, thanks for using one of my work in progress images as an eg in this workshop!
Regarding sharing the same image across different Social media platforms – do you adjust the dimensions of the image to suit each platform & your blog or use a standard size for all?
You’re welcome, Mel 🙂 That’s a really good question! To keep it easy, I recommend going with either a square image, OR choose the platform that you focus your marketing on (say, Pinterest) and optimise the image dimensions for that platform. You can share different sized images pretty much everywhere now (even IG, since they stopped the requirement that images be square).
Thanks Jess.
I didn’t know Instagram had changed their image requirements – that’s great 🙂