Have you ever considered selling your products via subscription?

I have done just that – many years ago, I ran an Earring-of-the-Month Club, which was quite successful.

Customers could sign up for a monthly subscription, or they could buy 3, 6, or 12 month subscriptions (which made great gifts!).

In this episode, I tell the story of why I started the club, how I ran it, and why I eventually wound it up.

I also outline some reasons why you might like to consider offering some form of subscription for your own products, and how to go about doing so!

Highlights:

My story about the EOTMC

• Why I started it
• How I organised the subscription and took payment
• How I marketed it
• Why I ended it

Why are subscription products a great idea?

• Recurring revenue
• Gives you something to market/talk about
• Builds anticipation (the surprise factor)
• Word of mouth
• Have you got a product line that would lend itself to this? (candles, bath body products, clothes, art.. Pretty much anything)