{NB: When I recorded this workshop, Mailchimp was my recommended email service provider for makers. That has now changed, and I recommend using Mailerlite instead. You can apply pretty much everything from this workshop to Mailerlite.}
It’s a brand new year, and I’m kicking it off with this long-promised workshop, covering intermediate mailing list strategies.
If you’re just starting out with a mailing list, I recommend you first go and do this Workshop, which covers the basics.
This new workshop assumes you already have a mailing list set up, you’ve been using it for a while, and you want to go deeper – to experiment in using strategies that will make your mailing list more effective.
I discuss things like segmentation, split testing, auto-responders and more.
Enjoy!
(This workshop was first published – Jan 2017)
Workshop Audio
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