October 2015 Call

Download/Stream the October 2015 Call Recording

We had another great Business Intensive this month with Diana from Unique Lulu.

Lots of great stuff was talked through in this Call so listen in for more.

 

Tanya asked: I want to launch myself into wholesale. I have some general plans, and have listened to a few info things (including yours!). I have a course I haven’t gone through yet. But basically I’m wondering the overall ideas. Should I snail mail an intro, or email? I have a linesheet & catalogue – include them or after initial contact? And should I approach retailers up until I do a trade show type thing or just jump into a trade show?

Sarah asked: Jess can you remind us what you do when people ask your for products for a fundraising event (& say they’ll be some publicity but in reality that’s probably small)

Kelly asked: Jess can you touch on where on Etsy is the best place to put an email sign-up? It came up in the circle and people had different ideas but I’m not sure we settled on anything.

Megan asked: When you have more than one target audience, or multiple ideal customers, how do you keep your branding/content from becoming too bland in an effort to reach all of them? For example, you’ve mentioned you sell your engagement rings to men and women – do you ever fear you’re turning off the other potential buyer by more directly addressing only men, for example?
Below are all the links I mentioned in the call, and that we shared in the chat:

Links

Diana’s store: uniquelulu.etsy.com