- What's Your Why & Building Your Ideal Business
- Selling Online: The Fundamentals
- Instagram for Creative Business
- Pricing with the Head & Heart
- PR: How to Get Featured
- Critique Yo' Self
- Time Management for Creatives
- How to Choose the Right Online Platform for your Shop/Website
- What to do When Passion for your Biz Wanes
- Your Ideal Customer
This workshop is all about Instagram.
I discuss a range of strategies to grow your following, your community, and give you advice on how to make your feed look superb.
This workshop is all about pricing.
I suggest a 2-step process to pricing. First, pricing with the 'Head' - which means crunching the numbers to see what you need to be charging in order to cover all your costs and make at least some profit. Then, pricing with the 'Heart' - using research, emotion and brand positioning to arrive at a final number.
This workshop is all about PR! What is PR?
Well, for us, it's simply the process of reaching out to influencers in order to encourage them to share our work with their audiences/communities.
Social media, blogging, and a mailing list are examples of marketing where we reach out to our own network. Using PR, we can reach out to someone else's network - and therefore expand our own (possibly rapidly).
In this workshop, I'm teaching you how to 'critique yo' self' - taking you through a process for self-critique of your own shop or website.
It can be really challenging to take a step back from our own work and look at it critically - we are, after all, very attached to what we do!
The goal of this workshop is to do just that - to try and look at your shop/website with fresh eyes, as if it were someone else's.
In this workshop, we're talking time management - specifically, how to better manage your time, energy, and attention, so you can be more productive, and live in a state of energised calm - rather than a state of stress and overwhelm.
This will not only help you to grow your business - it will make your life as a whole much more enjoyable!
In this workshop I share a number of ideas for gaining back time; I discuss how to gain more energy through better management of sleep, exercise, diet, and relaxation; and I share a number of time management hacks, strategies, and apps you can use to better manage your focus in the time you have.
So many of you have asked this question, so here it is! A workshop to help you choose the right online platform for your shop and/or website.
There are so many variables to consider, so I've aimed to take you through a number of them in this workshop, to help you clarify what you need out of an online venue, and therefore, which way to go.
There is no 'one size fits all' answer here, but I do give some advice at the end as to where I think you should start if you're a complete newbie, as well as sharing what I do with my own business.
This is a workshop that was requested a while back by a member of the Circle - what do you do when you fall out of love with your work, and lose your passion?
Well, there's no one-size-fits-all answer, but in this workshop I discuss:
- the natural ebb and flow of the creative cycle
- a few different ways to try and re-ignite your passion for your craft/biz
- failing that - how to decide if it's time to let go and move on to something new.
I hope this helps you if you come to a point (and it's very common) of lacking motivation and passion for your work at any stage.
Do you know who your Ideal Customer is? Do you even know who your current customer is - the demographic of the people who most often buy your products?
If not, this workshop is for you. We're going to cover what an Ideal Customer is; how to create a Ideal Customer Avatar that you can use to help you write all your business copy (blog posts, product descriptions, social media posts etc.); and how and where you can find and connect with your Ideal Customer.
If you ever find yourself struggling to connect with the people who want what you make - or if you struggle with the tone of voice and language to use in your marketing, this workshop will be super-helpful.
Browse the Workshops...
Just click on each Workshop title to read a summary.
- How to Set Up An Awesome Facebook Biz Page
- Business Planning
- The #Top3Priorities Planning Method
- Book-keeping Basics for Handmade Biz
- Introduction to Facebook Advertising
- The 4 P's of Visual Content & the Content Cycle
- Blogging Pros & Cons
- How to Improve your Etsy SEO
- Introduction to Email Marketing
- How to Use Picasa (Google Photo) to Edit your Product Photos
The point of doing a business plan is to help YOU get focus and direction, so that you can get clear on what you want your business to be, and how you're going to get there.
In this workshop I talk you through all the steps in the simple business plan I've created for you. You can download your own editable doc copy of it below, which you can use to plan the next 6 months and beyond!
I show you, in-depth, how you can use the #Top3Priorities method to plan the whole year ahead - from the year-view level, right down to the day-to-day. This is the method I use in my own planning - and I show you some behind-the-scenes of exactly how I do it - using Trello and Cal to help me.
I hope this workshop gives you a powerful way to get clear on what you want to achieve in the coming year, and helps you get and stay focused and organised - breaking your priorities down into actionable tasks.
I've put together a workshop on an absolutely vital, but not-so-fun topic - yes, bookkeeping.
This workshop is aimed at those who don't have a solid bookkeeping system in place, or who do a poor job of maintaining their bookkeeping on a regular basis.
I hope to convince you why keeping on top of your books is not only important for tax time, but also for the growth of your business in general!
I cover income, expenses, deductables; talk a bit about profit and loss; why you should separate your personal and biz finances; and give you a 'to-do' list to get you going.
This month, I'm going to show you exactly how to set up an effective boosted post AND a regular ad campaign on Facebook.
I start out discussing the benefits of advertising on Facebook (why it's the only advertising I do, and why I think it's a good choice for you, too), as well some dos and dont's when it comes to targeting and designing your ad.
This workshop focuses on helping you with your visual marketing.
I discuss 2 concepts - the 4 P's of Visual Content, and the Content Cycle.
The aim of this workshop is to help you understand the power of visual marketing; to give you a conceptual framework to use when it comes to creating/finding visual content to use to market your business; and how to best use that content in as many places as possible to maximise your marketing 'oomph' with minimal effort.
I've put together a workshop on the Pros and Cons of blogging.
I chose this topic because it kept cropping up over in the Circle FB group - people asking whether it's worth it to have a blog; what the point was in this age of social media; if there were any 'rules' about blogging; what to do if they didn't enjoy blogging... etc.
So, in this workshop I outline the Pros - the reasons why blogging is important for your business, and the Cons - the reason why blogging might not be for you, or why you might have been resisting setting up/running a blog for your biz.
In this workshop, I show you how to improve your Etsy shop SEO!
I cover both how to improve the ranking of your shop in Google, AND how to improve the visibility of your products within the internal Etsy search system.
If you don't have an Etsy shop - please do still take this workshop - a lot of what I cover will be applicable no matter what venue you use for your shop.
This month, I'm taking you through the process of getting started with email marketing.
- why email marketing is still so important
- how to set up a list using mailing list software - we're using Mailchimp
- where to find the link to share with the world
- exactly how to set up and send an email
- some content ideas for emails
- why unsubscribes are a good thing
- AND I set you a challenge!!
In this workshop, I'm showing you how to use Google Picasa (or Google Photos) to edit your product photos.
It's free and easy to use, and should help you to speed up your editing - a process that can be quite laborious.
I also mention a secondary program you can use if you want more control over the editing process than Picasa allows.
- How to Use Pinterest to Market your Biz
- Inbox Zero
- How to Use Video to Market your Biz
- Strategies to Reduce Stress & Relax
- How to Collect & Use Social Proof
- Intermediate Mailing List Strategies
- How to Challenge Negative Self-Talk & a Lack of Confidence
- Landing your First Wholesale Account
- How your Money Story Could Be Holding You Back
This workshop is all about Pinterest. Specifically - how to get started, and how to ramp up your account if you've got one already.
This workshop is geared towards newbies and those of you still learning how to use Pinterest.
Do you have an unhealthy relationship with your email inbox?
Do you have piles of unread emails? Do you check your inbox day and night?
In this workshop, I want to help you overcome email overwhelm, and develop healthier habits for processing email - so, I'm going to teach you the method that works for me - Inbox Zero.
I thought it would be great to put together a self-care workshop where I share a bunch of strategies you can use to reduce stress and consciously relax.
I also discuss WHY this is so important to your overall health - why you might be feeling so very sick and tired - and how to move out of the 'red zone' of chronic stress into the 'green zone' of a relaxed, stable, natural state.
I've included a bonus download for you, as well - me taking you through one of my own favourite relaxation/meditation practices, which I use myself regularly, especially at night if I am having trouble falling asleep.
In this one, I've done a workshop for you on the power of social proof - and how to leverage that in your marketing.
Basically, this is the process of collecting feedback from your customers, then sharing that feedback on your own marketing channels.
There's a lot of detail in this workshop - I discuss the different types of social proof, as well as give you some tricksy ideas for where exactly to share it to make the most impact!
If you're just starting out with a mailing list, I recommend you first go and do the Intro to Email Marketing workshop, which covers the basics.
This new workshop assumes you already have a mailing list set up, you've been using it for a while, and you want to go deeper - to experiment in using strategies that will make your mailing list more effective.
I discuss things like segmentation, split testing, auto-responders and more.
I've created a workshop on a very important topic - because we are often our own worst enemies when it comes to making progress, and learning to overcome the negative, false things we tell ourselves is the key to moving forward with confidence.
In this workshop, I cover a number of strategies that you can use to combat negative thoughts, and grow that confidence!
So - you want to get your world out into the world via brick & mortar shops. But how?
In this workshop, I give you the steps you need to take to land your first wholesale account!
If you've ever wanted to sell wholesale, but didn't know where to start or what to do, this workshop will get you started.
In it, I cover things like doing your research, your linesheet, terms & conditions, how to reach out to potential stockists, and the process of selling to them, as well as the packing and shipping part of the equation.
This workshop is an exercise in introspection - confronting and clarifying your own personal stories around money.
Why? Because the stories we tell ourselves about money have a huge impact on the success of our businesses. If we don't value ourselves, or our work, we end up undercharging and damaging the prospects of growth.
But, more than that, how you feel about and act towards money can have a huge impact on how you feel, and the decisions and risks you take in your life and your business.
So, this workshop is for everyone, yes, but I created it specifically for those of you who have internalised negative money stories that might be holding you back from having the successful business you could have.