One of the lovely parts about handmade business is that we are real people with real stories – stories that our ideal customers will resonate with.
It’s these stories and values that will help our customers to fall in love with our brand, and therefore buy from us rather than someone else.
In this workshop, we’re going to go through the process of crafting an About Page that not only tells our customers who we are, but who THEY are, so that we attract the right people, and repel the wrong ones.
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