Choosing the right keywords is an essential part of crafting excellent search engine optimisation (SEO) for your online handmade shop.

But – what exactly IS a keyword?

How can you uncover the best ones to use in your titles, tags, and description – on Etsy and elsewhere?

In this workshop I’ll take you through the fundamentals of understanding and uncovering the right keywords for your business and products.

I’ll share a number of tools you can use to research your keywords, and some strategies for implementing and experimenting with your SEO.

Workshop Slides

This workshop was first published July, 2022.