We’ve all felt it.

That stab of guilt when you put a price on your work.

Even worse – the fear AND guilt when you RAISE the price on your work.

Pricing is an art as much as a science. There are no ‘100% right’ answers.

And the price you choose as a beginner should change once you get more experience and your business starts to grow.

There are so many elements to this process. If you haven’t already, please go do the Pricing with the Head & Heart Workshop for the nitty-gritty.

This podcast is about mindset. 

It’s about the money stories we carry around. (I delve deeper into this topic in the Money Stories Workshop).

It’s about how we connect our self-worth to our products… and the price we put on them.

It’s about the fact that you need to start treating yourself like the professional you are, and put aside the guilt about asking for money for your effort and time.

All that said… it’s also about why you don’t have to put your price up if you don’t need to. You choose how you serve your market.

What you DO need to do is STOP feeling guilty about charging money for your work – because money = a little bit of your life, and you deserve to be compensated for that!

I dive into a WHOLE bunch of stuff in this episode. 

I hope you find it helpful in the process of pricing what your work is worth!

Jess x

Quotes and Highlights from this episode:

• When starting out, people often treat themselves as an ideal customer but this often not the case.
• You need to factor in your skills, education and experience as well as your administration, marketing, photography and more into your price.
• Be careful of wrapping up your self-worth with your pricing.
• “You are not your business; your worth does not equal the prices of your products”
• There are no hard and fast rules for setting prices as long as you are covering your costs and making some profit.
• You may wish to charge less if you are wanting to reach a certain customer.
• If you are making a living off of your work, you need to be charging accordingly.
• You are a professional not a hobbyist.
• Be aware of imposter syndrome! Everyone had to start at the beginning and mastering both your craft and your business takes time and experience.
• Consider carefully about request for Family and Friends discounts on your products.
• Your products and prices are your livelihood – price accordingly.
• Let go of the guilt of charging for your craft.