Welcome to this month’s member-exclusive podcast ep!

This month, to fit in with our #PinterestChallenge project, I’ve done an episode on the power of Pinterest.

In it, I outline why Pinterest is an excellent choice of marketing tool – especially for handmade business – and share some stats for how much it is growing, and the reach it has.

My goal was to inspire you to dive into the world of Pinterest, and see what impact it can have on your business.

If you aren’t a big fan of social media – THIS is your best choice for getting traffic to your website, without having to share much of your personal life or self online.

Quotes and highlights from this Episode:

• Pinterest is a great way to dip your toe into social media as the focus is on content rather than your personal story.
• “If you are not a super-extroverted person and like to keep your privacy intact a little more I highly recommend Pinterest.” 
• This platform continues to grow its user base with a young, female demographic heavily represented.
• Pinterest is well used for shopping and is great way for you to engage with your customers.
• “As a handmade business you are perfectly placed to take advantage of this enormous engaged market that is on Pinterest.” 
• Pins are now searchable by key words making it easier for potential customers to find your work.
• “Pinterest generates you long term traffic in a way that Facebook and Instagram do not.” 
• The life cycle of pins is lengthy and they can be shown for months and even years.
• You are able to verify your own website to create “rich pins” for Pinterest. This means when someone comes across one of your pins your business bio becomes visible.
• Jess finds Pinterest a significant driver of traffic to her website.
• To get a stronger result pin all of your products with a variety of photos for each object.
• Join group boards as people are more likely to see and repin your images.
• You can find suitable boards by visiting pingroupie.com or start with the Thriver Circle board.
• If you have a personal account transition to a business account for additional capabilities.
• Promoted pins have recently been introduced and are looking promising for advertising.