In this members-only episode, I outline why you need to work out the marketing strategy that suits you, and your business… rather than doing what works for others!
I share a couple of stories from my own businesses to illustrate the point – for example, for my own jewellery business, my mailing list and social media aren’t a big part of my marketing… what?! Yep – and I’ll explain why, and what I do instead.
If you’re unsure of what marketing strategies and avenues would suit you best, this episode will give you some food for thought that will help you get clearer on what will work, and what won’t.
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Quotes and highlights from this episode:
- Every business has different marketing needs and not one approach will suit everyone – even in the same field.
- “Avoid falling in to the trap of everyone is doing things this way, so I should too”
- Different marketing techniques are appropriate at different stages of your business.
- For example – when Jess was starting out with Epheriell a mailing list was key to keeping her customers up to date on new product lines and subscription options. As the business focus shifted the mailing list no longer suited the customer base.
- “You can’t do it all at once – you can do it all eventually”
- Start with just one marketing avenue and grow from there.
- Choose a strategy to focus on for a block of time – pour your energy into improving your chosen approach
- Think through:
- Who your customers are
- How often they will be shopping with you
- Where will they be hanging out
- How will they be looking for what you make
- Social media can be overwhelming. Try one platform at a time and see what works best for you and your business.
- Be tactical and reserve your brand name on every social media platform. You don’t have to use it but it is ready if you ever do.
