As per popular demand – this episode is all about stats – the stats you should track, why you should track them – and I’ve got a downloadable spreadsheet you can use right now to get started!
We’re also going to use this in April 2019 as the basis of our monthly project, so get listening and start thinking about what stats you want to track in your biz – and why.
Enjoy!
[sdm_download id="5656" fancy="0"]
Download your tracking spreadsheet here!
(ODS format – for Open Office – can also be opened in Excel.)
- Decide what your goal is.
- Growing subscribers/numbers isn’t an effective end-goal – more a marker on the path.
- The ultimate goal should be sales/money.
- These methods of growing traffic/sales are like the tributaries that lead into a river of revenue – pouring more ‘water’/followers into them isn’t effective unless there is a flow-through effect.
- Where are you going to be focussing your growth effort?
- Mailing list, pinterest, social, traffic.
- Why have you chosen what you’ve chosen?
- Pinterest: Make sure you’ve claimed your site and go into the analytics. You’re looking for upward trends – and especially in views of pins from your website (You can only do the full website claim with a url you own – you can claim your etsy site, but it’s not the same – it adds your name and profile picture to pins from your shop, which is handy!)
- Mailing list: Subscribes per day/week. Unsubs in same period. Open and click rate of mailouts.
- Instagram: Follows. Traffic (use a landing page on your site). Engagement (likes and comments on posts over time).
- FB: Follows (not just likes). Look in stats. Use this (and IG) data to get a clearer idea of your customers.
- Twitter: Follows, traffic from links, known sales.
- Blog/website/shop views: look for traffic trends and sources. Look for top posts/pages. What is bringing people in to those. Could you do more? If Etsy, look into stats at keywords – especially long-tail.
- Markets: Sales/revenue. You could even use a clicker to measure how many people stop on a given day and compare this to sales.Consignment/Wholesale: How is your work selling over time? In what stores? What items are selling more than others?
I’ve downloaded the spreadsheet but cannot open or unzip it. Using MacBook Pro and Chrome browser. Help!
It is an open office spreadsheet. So you can download the open office suite to open it. You should also be able to open it from microsoft excel. I’m not sure what spreadsheet program you have on a mac (I’m a PC user).