2015 Workshops | Thriver Circle

Workshop: PR – How to Get Featured

by Jess Van Den | May 1, 2015 | 2015 Workshops, Workshops

Hey Circle!

This workshop is all about PR! What is PR?

Well, for us, it’s simply the process of reaching out to influencers in order to encourage them to share our work with their audiences/communities.

Social media, blogging, and a mailing list are examples of marketing where we reach out to our own network. Using PR, we can reach out to someone else’s network – and therefore expand our own (possibly rapidly).

P.S. You may hear a bit of hissing in the background in some parts of the recording – that’s because it was raining quite heavily on our tin roof!

(This workshop was first published – May 2015)

Links:

Workshop Slides: Thriver Circle Workshop – PR – How to Get Featured

Workshop Audio: PR: How to Get Featured

Task: Write a pitch and share it with us in the Circle! BONUS: Send 5 pitches, and report back on your results.

Workshop: Pricing with the Head + Heart

by Jess Van Den | Apr 1, 2015 | 2015 Workshops, Workshops

Workshop – Thriver Circle from Jessica Van Den on Vimeo.

The password is: ThriveAlways

This workshop is all about pricing.

I suggest a 2-step process to pricing. First, pricing with the ‘Head’ – which means crunching the numbers to see what you need to be charging in order to cover all your costs and make at least some profit. Then, pricing with the ‘Heart’ – using research, emotion and brand positioning to arrive at a final number.

I know that pricing is one of the hardest parts of running a handmade business – and it’s also something we need to revisit on a regular basis as our businesses and our skill level grows.

Links:

Workshop Slides: Pricing with the Head + Heart

Workshop Audio: Listen/Download

Task: Follow this process with at least 3 of your pieces, and share your results below. Do the prices you come up with vary widely from what you were already charging?

(This workshop was first published – Apr 2015)

Workshop: Instagram for Creative Business

by Jess Van Den | Mar 1, 2015 | 2015 Workshops, Workshops

The password is: ThriveAway

This workshop is all about Instagram.

I discuss a range of strategies to grow your following, your community, and give you advice on how to make your feed look superb.

If you have any of your own Instagram tips, or any questions, please just leave them in the comments below!

Links:

Workshop Slides: Instagram for Creative Business – Thriver Circle Workshop

Workshop Audio: Listen/Download

My Favourite Instagram Apps (including snapseed)

How to Share Someone Else’s Instagram Post on your Feed

Task: Create an image featuring a favourite quote that relates to your biz to share on Instagram. Share the link to this Instagram post in the Facebook group.

BONUS Task: Find a fellow Circle member whose work is complimentary to yours and do a joint giveaway!

(This workshop was first published – Mar 2015)

Got a topic you’d love me to do a workshop on? Get in touch and tell me!

Workshop: Selling Online – The Fundamentals

by Jess Van Den | Jan 23, 2015 | 2015 Workshops, Workshops

This workshop is all about selling online (and a bit more, besides). I share 10 things you really need to get a handle on if you’re going to grow a successful handmade business.

There are tons of questions for you to answer during this workshop, so make sure you have the note-taking device of your choice handy!

Links:

Workshop Slides: Workshop – Selling Online The Fundamentals

Workshop Audio: Listen/Download

Task: Create your own Definition of Success. Write it down. If you like, share it with us in the Facebook Group!

(This workshop was first published – Feb 2015)

Got a topic you’d love me to do a workshop on? Get in touch and tell me!

Workshop: What’s Your Why + How to Build YOUR Ideal Business

by Jess Van Den | Jan 21, 2015 | 2015 Workshops, Workshops

Since this is the very first workshop of the Your Year to Thriver course, let me just say – welcome to the Circle! It’s so awesome to have you join us!

My aim with these workshops is to put together a mini-journey that will throw some potentially tough questions and some hard-learnt guidance your way.

Each workshop is available as the video above, and you can also download the slides and the audio below, so you can listen to the workshop offline, and work through the slides at your own pace.

So – let’s dive in!

This workshop is all about finding out your why – and how that will guide you in building YOUR ideal business, rather than the business you think you should grow, or the one other people are telling you you should grow.

This is your journey, and it won’t look like anyone else’s. By getting clear on your core values and your why, you can forge ahead with your own dream, confident that you’re doing what’s right for you.

If you have any questions after working through this workshop, you can either leave them below, or ask them over in the Facebook group.

I’ll pop in and answer them when I can, AND I’m sure other Circle Members will have their advice to share with you – don’t be shy, all, that’s what this Circle is all about!

Links:

Workshop Slides: What’s Your Why – How to Build YOUR Ideal Business

Workshop Audio: Listen/Download

Here’s Shannah Kennedy’s book that I referenced: Simplify, Structure, Succeed.

Here’s the matrix of Core Values from her book:

I sourced the quote I mention, and here it is, in its full glory! Please feel free to take and share this photo wherever you like – just tag it #ThriverCircle on social media, and link back to ThriverCircle.com as well, please.

(This workshop was first published – Jan 2015)

Got a topic you’d love me to do a workshop on? Get in touch and tell me!