Generally speaking, there are 2 different business models as a maker.
You either focus on selling to one-off customers, OR you focus on drawing in repeat customers.
Depending on which one you choose, your marketing approach will be very different!
In this workshop, I'm going to outline the pros and cons of each approach, as well as suggestions as to the best marketing approaches for your business.
This workshop was first published September, 2022.
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